Case Study- Superdrug
- Created by: lillymaywells
- Created on: 12-03-18 09:17
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- Case Study- Superdrug
- Company Objectives for 2018
- Drive sales growth of 3%
- Drive positive transactions, items per basket and conversation
- Beat EBIT
- The 2017 figures
- Delivered 2.5% comp sales growth
- Key categories- such as cosmetics and health- have delivered market leading performance
- Online sales are growing three times faster than the market
- The 2017 budget was £103.5 million but delivered an EBIT record breaking £96.9 million.
- Health and Beauty Cards
- Health and beauty cards are number fourth out of the sector- just below Tesco and Sainsbury
- Review of 2017
- Opened 25 new stores- finishing the year with 805
- Registered 3 million health and beauty card members
- Week 51 took in £50 million
- Star buy sales were +8% and worth £1 million per week.
- Retail Challenges in 2018
- Wage spend is increasing
- 2018= the living wage is increasing which leaves them with 196,408 hours
- Shrinkage is getting worse
- Operations target for 2018
- Sales +3%
- GOBE 29%
- Audit 85%
- Mystery shop 80%
- Conversation 51%
- Stagedy
- Aim to become number four in the retail health market
- £40 million investment
- Company Objectives for 2018
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