Campaign mind map
- Created by: ashleyxndungu
- Created on: 04-12-20 12:57
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- Campaign ideas:
- Idea #1
- Campaign name: Greenwave
- Slogan: Less is more
- Key message: By using less plastic, the enviroment strives a little bit more.
- Colour scheme: Deep shades of blues and green as they are representative of the earth
- Storyline: Someone snorkeling or perhaps even diving out at sea and they see a coral reef except it's plastic - they can then help out an animal trappped in plastic
- Characters: We can have the person snorkeling say the slogan: "Less is more"
- Idea #3
- Storyline: Group of friends going out to the beach for a beach clean up - there's a competition between who can collect the most amount of plastic and recycles wins a special prize
- Campaign name: Eco
- Key message: I want the key message to focus on recycling and reflect the imporantance of how harmful plastic is to humans, animals and the environment
- Slogan: But first, recycle
- Colour scheme: different shades of blues and greens as well as beige - reflects the beach setting
- Synergy: Tik Tok & Youtube platform: they will feature the slogan- #ButFirst,Recycle & the campaign name - #Eco - consumers can then click on the #'s to find out more about the campaign competition - in which they may take part in if interested.
- Synergy: Merchandise: I intend to incorporate the key colours - blue, green and beige as well as using leaves as they're quite representative of the environment and really ties in with nature.
- Idea #1
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