Buss- Methodology 

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  • Buss- Methodology
    • Method evaluation (questionnaire)
      • strengths-  quick and cheap to administrate. can gather large amount of data.
      • weaknesses- social desirability can affect response, misunderstanding of questions.
    • validity
      • validity was ensured as questions were in native language to make sure the ppts would understand.
    • Reliability
      • All samples agreed so reliability was ensured, test re test can be done to further improve reliability.
      • Same questionnaire was used in all countries to enable consistency.
    • sampling evaluation
      • variation of different sampling methods used .- because it removed bias in terms of age, gender. but - time consuming.
      • sample was large and quite representative but if generalized to the world sample is small


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