Market Research
- Created by: 000617
- Created on: 14-03-14 12:54
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- Market Research
- Primary Research: The collection of first hand data that didn't already exist
- Methods of collection
- Surveys & Questionniares
- postal
- telephone
- face-to-face
- online
- interviews
- focus group
- observations
- Surveys & Questionniares
- Methods of collection
- Secondary Research: Data that has already been collected by others
- Methods of collection
- Academic bodies
- Newspapers, magazines & the internet
- Government
- Organisations
- Methods of collection
- Data Types
- Qualitative: non-statistical data, it focuses on opinions and quality
- Quantitative: statistical data, focusing on quantity
- Primary Research: The collection of first hand data that didn't already exist
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