Market Research

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  • Created by: 000617
  • Created on: 14-03-14 12:54
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  • Market Research
    • Primary Research: The collection of first hand data that didn't already exist
      • Methods of collection
        • Surveys & Questionniares
          • postal
          • telephone
          • face-to-face
          • online
        • interviews
        • focus group
        • observations
    • Secondary Research: Data that has already been collected by others
      • Methods of collection
        • Academic bodies
        • Newspapers, magazines & the internet
        • Government
        • Organisations
    • Data Types
      • Qualitative: non-statistical data, it focuses on opinions and quality
      • Quantitative: statistical data, focusing on quantity

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