long tail, introducing products and choice - unit 1
- Created by: Anya kelly
- Created on: 18-05-13 13:09
View mindmap
- introducing products
- test marketing
- prod is launched into a limited area - usually geographical - to test how it competes in the mass market
- good: see how prod works in the real world
- bad: gives competitors chance to see the new product and potentially copy
- prod is launched into a limited area - usually geographical - to test how it competes in the mass market
- product trial
- releasing the product with advertising, free samples and special deals
- SWOT analysis
- assessing the product in terms of: Strengths, Weaknesses, Opportunities and Threats
- test marketing
- Trade off
- taking a setback in terms of one objective in order to prioritise another
- The long tail
- modern markets have many small niche suppliers alongside generic mass ones
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