Business Plan
- Created by: Chiangy14
- Created on: 04-05-15 11:23
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- Business Plan
- It is a new document which best describes a new business idea
- The author of the document will have:
- Had the idea
- And will now be seeking (external) finances for the new business
- Made sure the is a gap in the market
- Carry out market research
- And will now be seeking (external) finances for the new business
- Had the idea
- How will it help
- Contains targets for the owner to follow
- The owner will want to check whether the targets are being acheived
- Key to when conducting business in the international marketplace
- Convince suppliers to do business with a new firm when they have no records of prompt payments
- The 'Key word' Approach
- Who
- When
- Where
- What
- What services it provided
- Why
- Why would they buy it?
- How
- How Much
- Unique
- USP - Unique selling point
- Benefit to Customer
- Anatomy of a business plan
- The Defensible business plan
- A credible and defensible business plan must have continuity throughout the entire document
- Qualitative = Quantitative
- Must be equal
- Financial documents must reflect the decisions made in the organisational and marketing plans
- The Defensible business plan
- Planning Process
- 1. Cover sheet
- 2. Table of contents
- 3. Executive summary
- 4. Part 1: Organisational plan
- Summary description of the business
- Products and/or Service
- Intellectual property
- Location
- Legal Structure
- Management and Personal
- Accounting & Legal
- Insurance - Public liabaility
- Security
- 5. Part 2: Marketing plan
- Overveiw and goals of your marketing strategy
- Market analysis
- Target market
- Competition
- Industry Trends
- Marketing strategy
- Distrubtion
- Packaging
- Pricing
- Branding
- Sales Stragegies
- Promotions
- Customer Service
- Implementation of strategy
- Assessment of marketing effectiveness
- 6. Part 3: Financial documents
- Quantitative part of the plan - Numbers
- Source and use of funds
- Pro forma Financial statements
- Historical finacial statements
- Finacial statements analysis
- 7. Part 4: Supporting Documents
- Personal resumes- C.V
- Owners financial statements
- Credit Reports
- Reference letters
- Location analysis
- Legal Documents
- Demogrpahicstudies
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