Business Plan

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  • Created by: Chiangy14
  • Created on: 04-05-15 11:23
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  • Business Plan
    • It is a new document which best describes a new business idea
    • The author of the document will have:
      • Had the idea
        • And will now be seeking (external) finances for the new business
      • Made sure the is a gap in the market
        • Carry out market research
        • And will now be seeking (external) finances for the new business
    • How will it help
      • Contains targets for the owner to follow
      • The owner will want to check whether the targets are being acheived
      • Key to when conducting business in the international marketplace
      • Convince suppliers to do business with a new firm when they have no records of prompt payments
    • The 'Key word' Approach
      • Who
      • When
      • Where
      • What
        • What services it provided
      • Why
        • Why would they buy it?
      • How
      • How Much
      • Unique
        • USP - Unique selling point
      • Benefit to Customer
    • Anatomy of a business plan
      • The Defensible business plan
        • A credible and defensible business plan must have continuity throughout the entire document
        • Qualitative = Quantitative
          • Must be equal
        • Financial documents must reflect the decisions made in the organisational and marketing plans
    • Planning Process
      • 1. Cover sheet
      • 2. Table of contents
      • 3. Executive summary
      • 4. Part 1: Organisational plan
        • Summary description of the business
        • Products and/or Service
        • Intellectual property
        • Location
        • Legal Structure
        • Management and Personal
        • Accounting & Legal
        • Insurance - Public liabaility
        • Security
      • 5. Part 2: Marketing plan
        • Overveiw and goals of your marketing strategy
        • Market analysis
          • Target market
          • Competition
          • Industry Trends
        • Marketing strategy
          • Distrubtion
          • Packaging
          • Pricing
          • Branding
          • Sales Stragegies
          • Promotions
        • Customer Service
        • Implementation of strategy
        • Assessment of marketing effectiveness
      • 6. Part 3: Financial documents
        • Quantitative part of the plan - Numbers
        • Source and use of funds
        • Pro forma Financial statements
        • Historical finacial statements
        • Finacial statements analysis
      • 7. Part 4: Supporting Documents
        • Personal resumes- C.V
        • Owners financial statements
        • Credit Reports
        • Reference letters
        • Location analysis
        • Legal Documents
        • Demogrpahicstudies

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