Business Research Ideas

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  • Business Research Themes
    • Market Research
      • Secondary
        • Secondary research makes use of information previously researched for other purposes and publicly available. This is also known as 'desk research'.
        • Secondary research includes published research reports in a library, surveys or the Internet. It can also include scientific reports
      • Primary
        • Primary research is new research, carried out to answer specific issues or questions.
        • It can involve questionnaires, surveys or interviews with individuals or small groups.
    • Concept Testing
      • Concept testing is the process of using quantitative methods and qualitative methods to evaluate consumer response to a product idea prior to the introduction of a product to the market.
      • It can also be used to generate communication designed to alter consumer attitudes toward existing products
      • Concept testing is performed using field surveys, personal interviews and focus groups, in combination with various quantitative methods, to generate and evaluate product concepts.
    • Branding
      • Branding is when the image of the business is marketed so that it is recognizable.
      • Branding involves logos, names and general image. through advertising this brand can be spread.
    • Executive Summary
      • Executive summaries tidily sum up the information that can be found in the longer documents, proposals, or projects produced by businesses and are written in simple language.
      • Summarise a proposal, quarterly financial reports, or even progress reports related to projects in progressd


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