business page 53-54

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  • Created by: volahova
  • Created on: 09-01-20 14:39
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  • sampling
    • it is apart of primary/field research. instead of asking opinions from a large number of people this method questions a selection or sample of people
    • quota sampling is where interviews are held with set of people who fall into pre-determined categories and reflect the type of product.
      • eg a quota sample might consist of %50 males  %50 females.
      • advantages are results more accurate. more likely to reach appropriate people. personal opinions are given by surveyed. everyone in particular category has a chance of being chosen
      • disadvantages are composition of the population in the area must be known in order to get correct proportions to be interviewed. unsuitable for some products
  • random sampling is where people are randomly selected and asked for opinions of the product. people questioned may not be familiar or interested in product
    • eg very young girl would not be interested in walking sticks
      • advantage is that personal opinions are given by the surveyed. everyone has a chance of being chosen. random surveys are easily organised, cheap
      • disadvantage is that results are very not accurate. the method is unsuitable for some products. not necessarily reach appropriate people
    • sampling
      • it is apart of primary/field research. instead of asking opinions from a large number of people this method questions a selection or sample of people
      • quota sampling is where interviews are held with set of people who fall into pre-determined categories and reflect the type of product.
        • eg a quota sample might consist of %50 males  %50 females.
        • advantages are results more accurate. more likely to reach appropriate people. personal opinions are given by surveyed. everyone in particular category has a chance of being chosen
        • disadvantages are composition of the population in the area must be known in order to get correct proportions to be interviewed. unsuitable for some products

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