business page 53-54
- Created by: volahova
- Created on: 09-01-20 14:39
View mindmap
- sampling
- it is apart of primary/field research. instead of asking opinions from a large number of people this method questions a selection or sample of people
- quota sampling is where interviews are held with set of people who fall into pre-determined categories and reflect the type of product.
- eg a quota sample might consist of %50 males %50 females.
- advantages are results more accurate. more likely to reach appropriate people. personal opinions are given by surveyed. everyone in particular category has a chance of being chosen
- disadvantages are composition of the population in the area must be known in order to get correct proportions to be interviewed. unsuitable for some products
- random sampling is where people are randomly selected and asked for opinions of the product. people questioned may not be familiar or interested in product
- eg very young girl would not be interested in walking sticks
- advantage is that personal opinions are given by the surveyed. everyone has a chance of being chosen. random surveys are easily organised, cheap
- disadvantage is that results are very not accurate. the method is unsuitable for some products. not necessarily reach appropriate people
- sampling
- it is apart of primary/field research. instead of asking opinions from a large number of people this method questions a selection or sample of people
- quota sampling is where interviews are held with set of people who fall into pre-determined categories and reflect the type of product.
- eg a quota sample might consist of %50 males %50 females.
- advantages are results more accurate. more likely to reach appropriate people. personal opinions are given by surveyed. everyone in particular category has a chance of being chosen
- disadvantages are composition of the population in the area must be known in order to get correct proportions to be interviewed. unsuitable for some products
- eg very young girl would not be interested in walking sticks
Similar Business Studies resources:
Teacher recommended
Teacher recommended
Comments
No comments have yet been made