business page 50-52

  • Created by: volahova
  • Created on: 07-01-20 13:28
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  • primary/field research
    • original information collected by the business. it is carried out by making direct contact with consumers and members of the public who may be future consumers
      • eg questionnaires and interviews, Consumer panels, testing, observation
    • advantages: business can design research in the best way to discover the information it needs, information will be up-to-date, information can be analysed easily
    • disadvantage: research and gathering the information can be slow, it is specialised work so businesses often need to employ specialist researchers which that can be expensive


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