business page 50-52
- Created by: volahova
- Created on: 07-01-20 13:28
View mindmap
- primary/field research
- original information collected by the business. it is carried out by making direct contact with consumers and members of the public who may be future consumers
- eg questionnaires and interviews, Consumer panels, testing, observation
- advantages: business can design research in the best way to discover the information it needs, information will be up-to-date, information can be analysed easily
- disadvantage: research and gathering the information can be slow, it is specialised work so businesses often need to employ specialist researchers which that can be expensive
- original information collected by the business. it is carried out by making direct contact with consumers and members of the public who may be future consumers
Similar Business Studies resources:
Teacher recommended
Teacher recommended
Teacher recommended
Comments
No comments have yet been made