Btec Applied Psychology - Application to consumer behaviour

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  • Use of psychology and consumer behaviour
    • Cognitive explanations
      • Schema
      • Cognitive priming
      • Untitled
    • Social explanations
      • Conformity to social norms
      • Normative social influence
      • Social proof
      • Bandwagon effect
    • Biological explanations
      • Neuromarketing
      • Functional MRI
      • EEG
      • Eye tracking
      • Facial coding
    • Learning explanations
      • Social media
      • Use of celebrity in advertising

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