Boston Matrix
- Created by: Sophieeast99
- Created on: 17-03-15 10:28
View mindmap
- Boston Matrix
- What is the Boston Matrix?
- The Boston Matrix is marketing tool used for product portfolio analysis and management.
- What is a Product Portfolio?
- A product portfolio is the range of items sold by a business
- What is a Product Portfolio?
- The Boston Matrix describes the impact of market share and market growth on businesses by using four categories:
- Dogs
- Dogs are confronted with low market share and low market growth problems. They tend to absorb cash rather than generate it and are developing in a slow growing industry.
- Stars
- Stars represent the ideal combination for a company: high market share in a fast growing industry, two elements which generate cash and further opportunities.
- Cash Cows
- Cash cows enjoy a high market share in low growing market. These units usually generate cash in excess but opportunities or new investments are limited, due to the low growing market.
- Question Marks (or Problem Children)
- roblem children have low market share in a high growing market. These are products or units that grow rapidly and consume a high amount of resources, but generate low cash because of the low market share.
- Dogs
- The Boston Matrix is marketing tool used for product portfolio analysis and management.
- What is the Boston Matrix?
Similar Business Studies resources:
Teacher recommended
Comments
No comments have yet been made