Birmingham
- Created by: Hannah Jeffery
- Created on: 14-05-14 10:16
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- Birmingham
- why it needed rebranding
- heavily bombed after the war, was built quickly and cheaply without little planning out of concrete (became the 'concrete jungle)
- unattractive concrete buildings lead to a lot of grafting
- little attraction for investors
- lead to counter urbanisation
- rural areas where more attractive than urban
- brain drain (those who could afford to AKA had a higher paying job) moved
- rural areas where more attractive than urban
- inadequate and complex road systems
- 3.5 miles of subway invite vandalism and crime
- a lack of academic potential
- a lot of jobs in manufacturing which is in a huge decline with work going abroad
- 25,000 jobs lost in the manufacturing sector in the last 6 years
- 29 % ethnic background, people immigrate here because they have family here but they come here will little skills and qualifications and seek low paid jobs
- before rebranding the unemployment level was 9% which is nearly three times the UK's
- after the unemployment level was 9.8%
- even though it hadn't decreased this is still a sign of success because due to recession the UK's had increased to 7% while in Birmingham it had hardly changed
- after the unemployment level was 9.8%
- how had Birmingham rebranded
- aim
- to improve the quality of the environment
- to improve access to the city for both public and private transport
- Bull ring
- £530 million
- opened in 2003
- Signature Architecture
- iconic building to add identity and appeal
- drastic styling of a blue wall covered in aluminium discs
- signature shops
- ones that you cant find everywhere
- iconic building to add identity and appeal
- 8000 staff
- 50 million shoppers in the first year
- The mail box
- transformed Birmingham's old Royal mail sorting office into an upmarket location
- 40 high end retail shops such as Harvey Nichols, Emporia Armani
- fancy hotels such as 'Malmasion and days'
- 200 executive apartments
- gentrification
- success
- building these buildings required intensive amounts of labour
- improved the buildings and brought people into the area
- residents are wealthier sp they add more money into the local economy by paying more tax and spending money in local businesses
- increase the number of high end shops and restaurants
- will attract more wealthy people
- increase the number of high end shops and restaurants
- increase in house prices due to greater demand
- success
- gentrification
- transformed Birmingham's old Royal mail sorting office into an upmarket location
- aim
- success
- building these buildings required intensive amounts of labour
- improved the buildings and brought people into the area
- why it needed rebranding
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