Bennet- levy  & Marteau Methodology 

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  • Bennet- levy  & Marteau Methodology
    • Method evaluation and practical applications
      • Questionaire
      • has  helped treat phobias, as it proved that characteristics are what cause phobias so people can be classically conditioned to stop fearing these features
    • ethical issues
      • psychological harm-stress, lack of confidentiality and consent was given.
    • validity
      • ecological - low  because the ppts didn't actually encounter the animals they only saw pictures of them,.
      • Experimental- low as the ppts descriptions of the ugliness of the animals was not recorded accurately
    • sampling bias
      • ppts were randomly allocated to Q1 or Q2 = reduced bias
      • small sample and opportunity sample=bias

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