Behaviourist Approach

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  • Behaviourist approach
    • Study of behaviour that can be seen and measured
    • Classical Conditioning
      • Created by Pavlov
        • Investigated dogs and salivatory glands
      • Learning through association between a stimulus and the response
      • Before:     US - food   UR - salivation    During:     US - food   NS - bell             After:       CS - bell     CR - salivation
    • Operant conditioning
      • Reinforcement
        • Increases the likelihood of a behaviour occuring
        • Positive - Behaviour leads to a reward
          • + :)
        • Negative - Behaviour that removes an unpleasant stimulus
          • - :(
      • Punishment
        • Decreases the likelihood that behaviour will be repeated
        • Positive - Behaviour leads to an unpleasant consequence
          • + :(
        • Negative - Behaviour removed a pleasant stimulus
          • - :)
      • Created by Skinner
        • Investigated on rats

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