Approaches- Behaviourism

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  • behaviourism
    • classical conditioning
      • Pavlov's dogs
        • 4 steps:
          • 1. Food (UCS) ->salvation (UCR)
          • 2. Bell (NS) -> Nothing (NR)
          • 3. Bell (NS)+food (UCS) -> Salvation (UCR)
          • 4. After time (multiple pairings) Bell (CS)-> Salvation (CR)
      • learning by association.
    • operant conditioning
      • learning through reinforcement and punishment
      • Skinners box
        • Skinner put rats/pigeons in a box.
        • 1 variation: the rat received a food pellet if they pressed a lever.
          • the rat learnt to press the lever.
          • positive reinforcement
        • 1 variation: the rat has electrical shock. The shock turns off if they press the lever.
          • the rat learnt to press the lever.
          • negative reinforcement
      • Positive reinforcement: Adding something good to encourage behaviour
      • Negative reinforcement: taking away something bad to encourage behaviour
      • positive punishment: adding something bad to discourage behaviour
      • negative punishment: taking away something good to discourage behaviour
    • main assumptions
      • behaviour can be observed and measured
      • basic processes are the same in all species
    • strengths
      • Scientific credibility
        • experiments produced objective and repeatable results.
          • raised psychologies credibility.
      • Little Albert- Watson and Rayner
        • conditioned a baby to fear white mice.
        • fear was generalised to all fluffy things (including santa)
        • Very powerful effects
        • research to support
      • Real life application
        • classical conditioning is used in treatment of phobias
          • improves people quality of life
        • used a lot in schools
          • If it can be used successfully, suggests its a reliable approach.
    • limitations
      • Ethical issues
        • Rats were exposed to electric shocks
          • participants weren't protected from harm.
      • animal studies
        • all research was done on animals
          • we can't generalise results from animals to humans

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