Behaviourism

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  • The Behaviourist Approach
    • all behaviour is learning through association or reinforcement
    • Assumptions
      • based on observable behaviour
        • This approach is only concerned with behaviour that can be observed and measured
      • Basic processes are the same in all species
        • This means that animals can replace humans as experimental subjects
    • Classical Conditioning - Pavlov
      • This is learning through association
        • A neutral stimulus is continuously paired with a unconditioned stimulus to produce a conditioned response
      • Pavlov conducted research on this using dogs and conditioned them to salivate in response to a bell
        • The unconditioned stimulus was food with the unconditioned response being salivation
          • Food was paired with the neutral stimulus (a bell) to create a conditioned stimulus and response
    • Operant Conditioning - Skinner
      • Operant conditioning involves learning through consequence with reinforcement and punishment
        • Positive reinforcement is increasing the likelihood of a behaviour repeated as it is rewarded
        • Negative reinforcement is increasing the likelihood of a behaviour repeating through avoiding an unpleasant consequence
        • Skinner's research involves pigeons responded to stimuli in specially designed Skinner boxes
          • When a pigeon pecked a disc it would be rewarded with a food pellet
            • The animal would continue to repeat the behaviour to receive the reward
          • Skinner also showed that rats and pigeons could be conditioned to perform a behaviour to avoid a negative consequence
    • Evaluation
      • It is scientifically credible - it has helped psychology develop as a science
      • It has real life application in token economy used in prison
      • The approach has a mechanistic view of behaviour with humans acting as passive responders
      • The approach has environmental determinism  with behaviour being determined by our experiences
      • The animal research used has ethical issues

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