- Bandura (1965)
- Aim - to investigate the role of vicarious reinforcement.
- Procedure - 33 male and 33 females randomly allocated to one of three conditions, model rewarded for aggressive behaviour, model punished for aggressive behaviour, no consequence. Watched a 5 minute programme in which a model showed aggressive behaviour. After watching it, they were taken into another room and observed for 10 minutes. Two observers recorded the observations, but neither had any knowledge of which condition the children were assigned to.
- Results - Seeing the model receive positive reinforcement increased the likelihood of aggressive behaviour being limited. As per Bandura's original belief, boys performed more imitative responses.