BA porters 5 forces

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  • Created by: steph
  • Created on: 04-07-13 22:06
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  • Rivaly
    • buyer power
      • fragmented buyers
      • for long haul flight customers have little or no other choice
      • availability on flights are limited
      • prices change acording to demand
    • supplier power
      • only 2 aircraft suppliers
      • OPEC countries supply fuel  and have the  control
      • currently fuel prices are hight with increases costs and reduces profit
    • threat to substitute
      • video calls
      • short haul- other forms of transeport, eg. euro star of ferry
    • threat to entry
      • hard to enter a airport already operating to full capacity
      • technology, cost and advertising difficulties
      • competitive evironment
    • short haul  market is fragmented
    • BA caters for long and short haul flights
    • the offer competative prices and offers


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