BA porters 5 forces
- Created by: steph
- Created on: 04-07-13 22:06
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- Rivaly
- buyer power
- fragmented buyers
- for long haul flight customers have little or no other choice
- availability on flights are limited
- prices change acording to demand
- supplier power
- only 2 aircraft suppliers
- OPEC countries supply fuel and have the control
- currently fuel prices are hight with increases costs and reduces profit
- threat to substitute
- video calls
- short haul- other forms of transeport, eg. euro star of ferry
- threat to entry
- hard to enter a airport already operating to full capacity
- technology, cost and advertising difficulties
- competitive evironment
- short haul market is fragmented
- BA caters for long and short haul flights
- the offer competative prices and offers
- buyer power
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