BA

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  • Created by: Eleanor
  • Created on: 29-03-13 15:31
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  • BA
    • Impact on stakeholders
      • The merger was mean't to benefit shareholders and employees and customers becuase of the savings each year.
        • Merger
          • BA & Spanish airline Iberia
            • Form one of the world's biggest airline groups
            • Provide a wider and more frequent service for customers
            • 'Horizontal integration' same level of production.
          • Has 9 partnerships
        • They have both cut thousands from its workforce because the merger has meant that not as many people need to be employed. may lead to a problems eg. lack of motivation, working too many hours as well as other concerns
          • Merger
            • BA & Spanish airline Iberia
              • Form one of the world's biggest airline groups
              • Provide a wider and more frequent service for customers
              • 'Horizontal integration' same level of production.
            • Has 9 partnerships
    • Culture
      • Bringing people together
      • World's Best Airline slogan had to be changed after they could beaten by another airline.
    • Leadership
      • Willie Walsh
        • Reputation - Formidable, a political negotiator
        • was known as the slasher - He cut 2500 jobs at Aer Lingus
        • Bullish style
        • Unwilling to take no for an answer
        • Cost Cutter
          • the link between satisfaction of the job, corporate objectives and the customer service is very significant to BA which flows to profitability
          • but this cost cutting structure could destroy the link they have
          • ***** BA of their sustainability  features.
        • Chief executive of the newly formed alliance BMI
        • Autocratic
    • Economy
      • Fuel Prices up
    • Government Intervention
      • Cabin Crew dispute
    • Competitors
      • Operates on a good quality highly competitive level
      • the link between satisfaction of the job, corporate objectives and the customer service is very significant to BA which flows to profitability
      • Airline company is a very competitive industry
        • Budget Airlines

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