BA
- Created by: Eleanor
- Created on: 29-03-13 15:31
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- BA
- Impact on stakeholders
- The merger was mean't to benefit shareholders and employees and customers becuase of the savings each year.
- Merger
- BA & Spanish airline Iberia
- Form one of the world's biggest airline groups
- Provide a wider and more frequent service for customers
- 'Horizontal integration' same level of production.
- Has 9 partnerships
- BA & Spanish airline Iberia
- They have both cut thousands from its workforce because the merger has meant that not as many people need to be employed. may lead to a problems eg. lack of motivation, working too many hours as well as other concerns
- Merger
- BA & Spanish airline Iberia
- Form one of the world's biggest airline groups
- Provide a wider and more frequent service for customers
- 'Horizontal integration' same level of production.
- Has 9 partnerships
- BA & Spanish airline Iberia
- Merger
- Merger
- The merger was mean't to benefit shareholders and employees and customers becuase of the savings each year.
- Culture
- Bringing people together
- World's Best Airline slogan had to be changed after they could beaten by another airline.
- Leadership
- Willie Walsh
- Reputation - Formidable, a political negotiator
- was known as the slasher - He cut 2500 jobs at Aer Lingus
- Bullish style
- Unwilling to take no for an answer
- Cost Cutter
- the link between satisfaction of the job, corporate objectives and the customer service is very significant to BA which flows to profitability
- but this cost cutting structure could destroy the link they have
- ***** BA of their sustainability features.
- Chief executive of the newly formed alliance BMI
- Autocratic
- Willie Walsh
- Economy
- Fuel Prices up
- Government Intervention
- Cabin Crew dispute
- Competitors
- Operates on a good quality highly competitive level
- the link between satisfaction of the job, corporate objectives and the customer service is very significant to BA which flows to profitability
- Airline company is a very competitive industry
- Budget Airlines
- Impact on stakeholders
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