austerity britain
- Created by: emily997
- Created on: 24-04-14 19:38
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- Austerity Britain
- After the war there was a strong sense of duty, deference, morals and community
- People lacked luxuries, made do and the mass media of this time; newspaper, radio, cinema mostly reflected this.
- Kynaston reflected the above popular views of 1945-55, in his book "Austerity Britain"
- TV broadcasting begun after war hiatus in June 1946
- By 1951, 90% of British households owned a radio and from BBC's monopoly on radio can assume BBC was v influential
- The Green Book-1948, the BBC Variety Programme Policy Guide reflected Lord Reith's set of standards; banned certain words
- BBFC: British Board of Film Censors (independent NGO): was similar to BBC's 'Green Book', set up in 1972. Prevented bad language, sex and subversive ideas from reaching British audience.
- Newspapers = rise of press barons such as Beaverbrook; competition in newspapers
- A circulation war between tabloids and broadsheets led to the dumbing down of newspaper stories; less political coverage and more human interest stories
- Broadsheets like 'The Time's relied on revnue from advertising which advertised luxury goods to elite and wealthy auidence
- Tabloids had to rely on money from sales alone.
- Most daytime radio shows e.g. Women's Hour were aimed at women; highlights traditional gender roles not promotes
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