Audiences Summary
- Created by: sophie97x
- Created on: 10-12-14 21:22
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- Audiences
- Theories
- Hypodermic Syringe Model
- Inoculation Model
- Narcotising Dysfunction
- Two Step Flow Model
- Uses and Gratifications Model
- Reception Theory
- Cultural Effects Theory
- The Encoding and Decoding Model
- Cultural Competences
- Socio-economic audiences
- A: Upper middle class
- B: Middle Class
- C1: Lower middle class
- C2: Skilled working class
- D: Working class
- E: People at lowest level of income
- Institutions
- (NRS)National Readership Survey
- (RAJAR)Radio Joint Audience Research
- (BARB) Broadcast Audience Research Board
- Press Ideology
- Ideology - the set of beliefs that is upheld by a powerful group of people
- values exerted
- power to influence and control
- influence public opinion
- E.g. Tabloids (The Sun) Mid Tabloids (Daily Mail) and Broadsheets (The Daily Telegraph)
- Ideology - the set of beliefs that is upheld by a powerful group of people
- Theories
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