Audience

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  • Created by: 10hall_e
  • Created on: 29-04-16 09:10
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  • Audience
    • Construction
      • Types of Audience
      • Demographics
        • Class
          • Age
            • Gender
              • Sexuality
                • Income
                  • Race
                    • Religion
      • Psychographic
        • Aspirer
        • Explorer
          • Struggler
            • Suceeder
            • Resigned
              • Aspirer
      • STAR THEORY
    • Consumption
      • MASLOW - HIERACHY OF NEEDS
      • TWO STEP FLOW
        • Use of an opinion leader to decide on whether you want a product
  • Primary
    • Secondary
      • Tertiary
        • Types of Audience
  • YOUNG AND RUBICAM - 4Cs
  • Positioning
    • Mode of address
    • Construction
      • Demographics
        • Class
          • Age
            • Gender
              • Sexuality
                • Income
                  • Race
                    • Religion
      • Psychographic
        • Explorer
          • Struggler
            • Suceeder
            • Resigned
        • STAR THEORY
    • Direct
      • Indirect
        • Mode of address
    • Self Actualisation
      • Esteem
        • Love
      • MASLOW - HIERACHY OF NEEDS
    • Safety
      • Physiological
      • Love
    • USES AND GRATS - BULMER AND KATZ
      • Personal Identity
        • Informational
          • Entertainment
            • Social Identity
      • Consumption
        • TWO STEP FLOW
          • Use of an opinion leader to decide on whether you want a product
    • Negotiated
      • Oppositional
        • Polysemic readings
        • Dominant
      • Hypodermic needle
        • Passive audience is powerless to stop media messages being 'injected' with immediate ideas.

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