Audience
- Created by: 10hall_e
- Created on: 29-04-16 09:10
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- Audience
- Construction
- Types of Audience
- Demographics
- Class
- Age
- Gender
- Sexuality
- Income
- Race
- Religion
- Race
- Income
- Sexuality
- Gender
- Age
- Class
- Psychographic
- Aspirer
- Explorer
- Struggler
- Suceeder
- Resigned
- Aspirer
- Struggler
- STAR THEORY
- Consumption
- MASLOW - HIERACHY OF NEEDS
- TWO STEP FLOW
- Use of an opinion leader to decide on whether you want a product
- Construction
- Primary
- Secondary
- Tertiary
- Types of Audience
- Tertiary
- Secondary
- YOUNG AND RUBICAM - 4Cs
- Positioning
- Mode of address
- Construction
- Demographics
- Class
- Age
- Gender
- Sexuality
- Income
- Race
- Religion
- Race
- Income
- Sexuality
- Gender
- Age
- Class
- Psychographic
- Explorer
- Struggler
- Suceeder
- Resigned
- Struggler
- Explorer
- STAR THEORY
- Demographics
- Direct
- Indirect
- Mode of address
- Indirect
- Self Actualisation
- Esteem
- Love
- MASLOW - HIERACHY OF NEEDS
- Esteem
- Safety
- Physiological
- Love
- USES AND GRATS - BULMER AND KATZ
- Personal Identity
- Informational
- Entertainment
- Social Identity
- Entertainment
- Informational
- Consumption
- TWO STEP FLOW
- Use of an opinion leader to decide on whether you want a product
- TWO STEP FLOW
- Personal Identity
- Negotiated
- Oppositional
- Polysemic readings
- Polysemic readings
- Dominant
- Oppositional
- Hypodermic needle
- Passive audience is powerless to stop media messages being 'injected' with immediate ideas.
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