Audience
- Created by: ecotts
- Created on: 31-03-18 16:35
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- Audience
- Hypodermic Needle Theory
- Whatever the intended message in the media is, it is passively accepted by the audience
- they take the message and inject it into the audience so they all interpret and understand the same
- Gebner
- Exposer to repeated patterns of representation can shape and influence how people perceive the world around them
- People who watched violence on T.V for example, he believed saw the world as violent
- Orbach + Wolf
- Repeated representations of women apprence and the way they should look change how they though of themselves
- Bandura
- Bobo Doll Experiment
- If children are exposed to violent acts within the media; films tv, they are likely to copy
- Functionalist
- The mass media are responsible for boundary maintenance
- Representations of crime reinforce social exceptions about normal and abnormal behaviour
- The mass media are responsible for boundary maintenance
- Desensitisation effect
- McCabe & Martin
- Screen violence convinces children that violence is ok
- The normal rules that govern conflict and difference can be suspended
- Screen violence convinces children that violence is ok
- Newson
- Exposer to onscreen violence encouraged children to identify with the perpetrators rather than the victims
- Teenagers see thousands of killings and violence
- In the US the average 18 year old has views 16,000 t.v murders
- This exposer may have a drip-drip effect resulting in them becoming desensitised to violence
- Huesmann et al
- found people who watched violent shows at an early age were more likely to be aggressive in their 20s
- Anderson & Bushman
- Sustained exposer to violent games increase aggression and acceptive of real life violence
- However it does not result in copy cat behaviour but claim it does change the way people think about violence
- Sustained exposer to violent games increase aggression and acceptive of real life violence
- McCabe & Martin
- Censorship
- British Board of Film Classification
- gave the power to apply age certificates (e.g. PG, 12A, 12, 18's etc)
- They also insist the film-makers make cuts relating to bad language science of drug use and violence
- T.V companies agreed on voluntary censorship by adopting the nan o'clock watershed
- Meaning T.V shows that feature bad language, sexual or violent content can only be on after 9
- T.V shows should also have warnings before films or programmes with regards to sexual or violent content
- British Board of Film Classification
- Whatever the intended message in the media is, it is passively accepted by the audience
- Hypodermic Needle Theory
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