Audience
- Created by: KayleighWalsh
- Created on: 06-05-16 15:22
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- Audience
- Stuart Hall - 3 ways to decode a media text
- Oppositional reading
- Preferred meaning = recognized. BUT rejected for political/cultural meanings
- Negotiated reading
- Reader agrees with some aspects not all
- Preferred dominant reading
- The way the producer of the text intended it to be understood
- Oppositional reading
- Katz and Lazarfield
- Two-step flow
- OPinion leader - Mark Kermode - generates public
- Public listen to opinion leader
- OPinion leader - Mark Kermode - generates public
- Two-step flow
- Katz and Blumbler
- Uses of gratification - 4 elements of why we watch a media text
- Diversion - escapism new reality
- Surveillance - love of watching
- Personal identification - shape who you are by watching others
- Personal relationships - identify personally with characters
- Uses of gratification - 4 elements of why we watch a media text
- Stuart Hall - 3 ways to decode a media text
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