Attitudes

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  • Attitudes
    • A predisposition to act in a particular way towards something or someone in a persons environment
    • Components to attitudes
      • Behavioural - How we behave towards, respond to or intend to respond to the attitude object (behaviour)
      • Cognitive - What we know and believe about the attitude object (belief)
      • Affective - How we feel about the attitude object (emotional)
    • Motivation
      • The physiological drive to succeed
      • Three key considerations
        • Our inner drive
        • External pressures and perceived rewards
        • The intensity and direction of our behaviour
      • Explains the want to improve
      • Intrinsic Motivation - the drive from within
    • Factors affecting attitude formation
      • What the participation norm is
      • Beliefs about benefits of exercise
      • Influence of stress levels
      • Ability within sports, in general or individual
      • Emotions towards the challenge of sport -excitement or fear
      • Past experiences of sport
  • Persuasive Communication
    • Methods of changing attitudes
      • Attitudes
        • A predisposition to act in a particular way towards something or someone in a persons environment
        • Components to attitudes
          • Behavioural - How we behave towards, respond to or intend to respond to the attitude object (behaviour)
          • Cognitive - What we know and believe about the attitude object (belief)
          • Affective - How we feel about the attitude object (emotional)
        • Motivation
          • The physiological drive to succeed
          • Three key considerations
            • Our inner drive
            • External pressures and perceived rewards
            • The intensity and direction of our behaviour
          • Explains the want to improve
          • Intrinsic Motivation - the drive from within
        • Factors affecting attitude formation
          • What the participation norm is
          • Beliefs about benefits of exercise
          • Influence of stress levels
          • Ability within sports, in general or individual
          • Emotions towards the challenge of sport -excitement or fear
          • Past experiences of sport
      • Cognitive Dissonance
        • Creating dissonance leads to a discomfort
        • The performer then changes their attitude to counteract this
    • Situation - Where the persuader is attempting to make change
    • The receiver - the person whose attitude is being changed
    • 4 components
    • The message - the quality of message the persuader gives
    • The persuader - the person attempting the change
  • Contradictory thoughts lead to attitude formation
    • Individuals like to be consistent in what they do, think and feel (triadic model)
      • Cognitive Dissonance
        • Creating dissonance leads to a discomfort
        • The performer then changes their attitude to counteract this

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