Social Approach
- Created by: laramul123
- Created on: 09-04-14 11:47
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- Assumptions of Social Approach
- ALL behaviour occurs in a social context, even when other people are not present
- E.g doing something you know and being influence what you think other people may think
- Major influence of persons behaviour is due to the society they are in
- An individuals behaviour is effected by the situational factors they are in
- this approach is good for explaining great phoenonenons
- useful in explaining prejudice and discrimination
- social factors has often been shown to have more of an affect than dipositional factors
- underesitmates what people bring to a situation
- only provides snapshots of behaviour
- studies can often be unrepresentable sampls- difficult to generalise
- lacks ecological validity-often conducted in lab
- Reductionist and deterministic
- ALL behaviour occurs in a social context, even when other people are not present
- Ethencentric- had to generalise to other cultures
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