Asch's line study INCOMPLETE

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  • Created by: ItzMoxxii
  • Created on: 27-03-17 12:10
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  • Asch's Line Study (1951)
    • Procedure
      • 5-7 participants per group. 1 naïve, the others confederates
        • The confederates were told to give the incorrect answer on 12 out of 18 trails.
      • Presented with a standard line and a card with 3 lines.
        • Participants had to say aloud which comparison line matched the standard line in length.
        • The confederates were told to give the incorrect answer on 12 out of 18 trails.
    • Results
      • 37.5% conformity across trials
      • 75% conformed at least once. 25% never conformed.
    • Conclusion
      • Conform for two reasons. Normative social influence. Informational social influence.
      • Normative social influence: wanting to fit in with the group
      • Informational social influence: agreeing with the group because you believe the group are more informed than you.
    • Evaluation
      • Lacks ecological validity - task complexity doesn't reflect everyday tasks.
        • Gender biased: lacks population validity
        • Ethical - deception as he did not explain the true nature of the experiment
        • Did not give informed consent
        • Embarassed when the true nature of the experiment was published.
      • Asch did debrief at the end.
      • Supports the idea of conformity.
      • Outdated
      • Experiments have been repeated and have supported Asch's study

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