Asch's Research
- Created by: bubliere
- Created on: 16-06-18 12:48
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- Asch's research
- Procedure
- 123 American male undergraduates
- lab experiment
- 18 trails, 12 critical trials
- 7 confederates
- real ppt decieved
- Limitation
- Artificial situation
- demand chracteristics
- low conformity % bc no real reason to conform
- Fiske said " Asch's groups were not very groupy"
- lack ecological validity
- biased sample
- gender bias
- Neto research
- women more conformist than men
- Neto research
- cultural bias
- individualist vs collectivist culture
- Bond & Smith
- individualist vs collectivist culture
- gender bias
- Artificial situation
- Findings
- 75% conformed at least once
- Ppt interview supports NSI
- Ppt gave wrong answer on 36.8% of the time
- Strengths
- lab experiment
- extraneous variables are controlled
- lowers possibility of confounding variables
- replicsble
- extraneous variables are controlled
- lab experiment
- Asch variations
- group size
- no need for majority >3
- Task difficulty
- more difficult= more conformity
- ISI happens
- Unaminity
- Unanimity broken= conformity reduced
- dissenter
- group size
- Procedure
- Artificial situation
- demand chracteristics
- low conformity % bc no real reason to conform
- Fiske said " Asch's groups were not very groupy"
- lack ecological validity
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