Asch's Research

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  • Created by: bubliere
  • Created on: 16-06-18 12:48
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  • Asch's research
    • Procedure
      • 123  American male undergraduates
      • lab experiment
      • 18 trails, 12 critical trials
      • 7 confederates
        • real ppt decieved
    • Limitation
      • Artificial situation
        • demand chracteristics
        • low conformity % bc no real reason to conform
        • Fiske said " Asch's groups were not very groupy"
        • lack ecological validity
      • biased sample
        • gender bias
          • Neto research
            • women more conformist than men
        • cultural bias
          • individualist vs collectivist culture
            • Bond & Smith
    • Findings
      • 75% conformed at least once
      • Ppt interview supports NSI
      • Ppt gave wrong answer on 36.8% of the time
    • Strengths
      • lab experiment
        • extraneous variables are controlled
          • lowers possibility of confounding variables
        • replicsble
    • Asch variations
      • group size
        • no need for majority >3
      • Task difficulty
        • more difficult= more conformity
        • ISI happens
      • Unaminity
        • Unanimity broken= conformity reduced
        • dissenter
  • Artificial situation
    • demand chracteristics
    • low conformity % bc no real reason to conform
    • Fiske said " Asch's groups were not very groupy"
    • lack ecological validity

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