Asch and variations affecting conformity
- Created by: Karen Askew
- Created on: 12-01-17 09:30
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- Asch and Variables affecting conformity
- Variations affecting conformity
- Group size
- Asch found that when there was only 1 or 2 people in the majoritty group there was little conformity
- 3% for 1 person
- 13.6% for 2 people
- When there was a majority group size of 3 confromity increased to 31.8%
- Further increasing group size did not increase conformity
- Size of majority is important but only up to a certain point
- Further increasing group size did not increase conformity
- Asch found that when there was only 1 or 2 people in the majoritty group there was little conformity
- Unanimity
- Presence of a confederate who gave a wrong answer reduced conformity
- On average 5.5% conformity
- A non conformist allowed the naive participant to act more independently
- Presence of a confederate who gave a wrong answer reduced conformity
- Task difficulty
- When asch made the task more difficult by making the lines more similar he found the conformity increased
- The situation was more ambiguous so participants were more likely to look to other people for guidance
- ISI plays a greater role when a task becomes more difficult
- When asch made the task more difficult by making the lines more similar he found the conformity increased
- Group size
- Asch's line study
- Wanted to investigate the effect a majority would have if a test was very obvious and unambiguous
- 123 American undergraduate students
- Took it in turns to join a group of confederates
- The real (naive) participant didn't know the rest of people taking part were confederates
- There were between 7 and 9 people in a group
- All sat round a table with the real participant in last or second top last place
- They were shown a standard line "x" and 3 comparison lines "A" "B" "C"
- They had to select which line matched the standard line
- On critical trials the confederates gave an obviously incorrect answer
- They had to select which line matched the standard line
- They were shown a standard line "x" and 3 comparison lines "A" "B" "C"
- All sat round a table with the real participant in last or second top last place
- There were between 7 and 9 people in a group
- The real (naive) participant didn't know the rest of people taking part were confederates
- Took it in turns to join a group of confederates
- Findings
- 37% conformed giving an incorrect answer
- 25% never conformed
- 75% conformed at least once
- Variations affecting conformity
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