Asch

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  • Created by: dvirk1
  • Created on: 18-11-19 20:14
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  • Asch's research
    • Procedure
      • Participant asked which of 3 lines matched the standard.
      • 123 white American males. Each naive with 6-8 confederates.
      • 18 trials, confederates gave wrong answer for 12 trials.
    • Findings
      • Naive gave wrong answer 36.8% of the time
      • 25% of participants did not conform ever
      • When interviewed most participants conformed to avoid rejection.
    • Variations
      • Group size
        • No need for a majority more than 3- unanimity = higher conformity
      • Unanimity
        • Presence of a dissenter reduced conformity- gave naive social support
      • Task difficulty
        • Made lines similar in length = conformity increase = ISI
    • Evaluation
      • Time conducted
        • Perrin and Spencer 1980 repeated and found 1/396 engineering students conformed. 1950s America = conformist society.
      • Artificial situation
        • Knew they were in research - may have just gone along due to demand characteristic. low ecological validity as it was not an everyday situation
      • Limited application
        • Only conducted on white men who stem from an individualist culture- women are more concerned about social relationships and conform more

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