Asch
- Created by: hlouiset
- Created on: 17-02-16 09:55
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- Asch
- A laboratory experiment was used
- The participants included 50 male students
- 18 trials were conducted
- In 12 confederates give the wrong answer
- Participants were asked to participate in a 'vision test'
- Using line judgement tasks, a naive participant was put in a room with 7 confederates
- The naive participant always gave their answer last
- Confederates agreed in advance on the answers they would be giving
- Each person had to state which line (A, B or C) was like the target line. The answer was always obvious
- Using line judgement tasks, a naive participant was put in a room with 7 confederates
- Easily Replicatable
- Asch conducted an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform
- A control condition was used where there was no confederates
- It was an artificial situation
- Controlled conditions were used
- Child of its time
- Not generalisable as only male students used
- It was found that 36.8% conformed
- 75% conformed at least once
- 25% never conformed
- 5% always conformed
- It was concluded that there are 2 reasons for conformity
- Fitting in with the group (Normative)
- Believing the group have the correct answers (Informative)
- A laboratory experiment was used
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