AS Level Media Studies

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  • Created by: Deano98
  • Created on: 26-04-16 10:39
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  • AS Level Media Studies
    • Representation
      • Ethnicity/Race
        • Tokenism
        • White eye
        • Alvarado' theory: Exotic, dangerous, pitied, humourous
        • Pilkington: Improving representations
      • Age
        • Michael Brake: Delinquent, respectful, rebels, militant
        • Darren Garrett: Teens are troublesome
        • Dick Hebdige: Skeptical, fearful
        • Hegemonic norm/youth
        • Old age: Grumpy, pitied, positive, 2nd childhood
      • Gender
        • Laura Mulvey
        • Tania Modleski
        • Bechdel
        • Judith Butler: Gender performativity
      • National/Regional
        • Nostalgia: Britain as wealthy, modern
        • Anderson: Media shares a vital role
        • Ethnocentricity: culture superior to another
        • Andrew Higson: Ideology of a Country
      • Stereotypes
        • Perkins: reality of stereotype
        • Medhurst: entertainment for revenue
        • Dyer: audiences with less power
        • Gramsci: Maintain power Hegemony
        • Consumerism: happier from consuming
      • Issues/Events
        • Political ideology
          • Liberal – unbiased, objective perspectives, represent all minority
          • Conservative/Right of middle – Uphold traditional values
          • Socialist/Left-Wing - For workers and minorities, believe the rich benefit from the poor
          • Nationalist/Right-Wing – Patriotic, highly supportive
        • Naomi Wolff: beauty myth
        • News values theory: Gatlung & Ruge
          • Negativity, amplification, simplicity, predictability, Unexpectedness
        • Body image: 'Perfect body'
    • Audience
      • Audience Consumption
        • Katz & Bulmer Uses & Gratz
        • Two-step flow
        • Desensitisation & Catharsis
          • Viewer's belief turns to violence, people release negative effects
        • Hyperdermic needle
        • Gerbner & Gross Effects Model
          • More TV watched, more fear on society
        • Stuart Hall Reception theory
          • Negotiated
          • Dominated
          • Oppositional
        • Maslow' Hierarchy of needs
          • Self actualisation
          • Self esteem
          • Safety
          • Love/belonging
          • Physiological
      • Audience Construction
        • Young & Rubicam' 4C's
          • Explorer
          • Resigned
          • Aspirer
          • Explorer
        • Stuart Hall Encoding/decoding
          • Decoding: Consumers take in messages
          • Encoding: Producers create texts
        • Socio-economic groups
          • A,B,C1,C2,D,E
        • 4 Quadrants
          • Over/Under 25s Men and Women

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