Applying phonetics
- Created by: Khelsei Singh
- Created on: 28-01-18 15:24
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- Applying phonetics
- Commercial applications
- SOUND SYMBOLISM in advertising
- Phonetics are applied to advertising and marketing
- Research suggests that initial plosives like /K/ /P/ /G/ are effective for brand recall.
- Softer sounds (approximants/ nasal consonants) may be associated with delicacy.
- Harder plosives associated with the durable characteristic of a product.
- Research suggests that initial plosives like /K/ /P/ /G/ are effective for brand recall.
- Sounds have potential to carry meaning in and of themselves. Onomatopeia is an example of this e.g. snap, crackle and pop.
- Phonetics are applied to advertising and marketing
- SOUND SYMBOLISM in advertising
- Clinical applications
- Speech and language therapy
- SLT's use phonetic knowledge to diagnose and treat speech disorders. They make judgements about a client's ability to produce.
- Speech and language therapy
- Forensic applications
- Criminal proceedings
- Speech content analysis- establishing what is being said in a recording
- Forensic speaker comparison
- Involves analysing acoustic properties of speech using either human or automated analysis.
- Phonetic features for analysis might include: voice quality, intonation patterns and pitch.
- 2 recordings are compared according to phonetic features and a measure of similarity is calculated.
- Involves analysing acoustic properties of speech using either human or automated analysis.
- Criminal proceedings
- Regional and social variations
- Pedagogical application
- Untitled
- Commercial applications
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