AO3 explanations of conformity

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  • AO3 Explan for conformity
    • Supporting evidence for normative influence in the dual process theory
      • Asch found conformity levels dropped to 12% when pp wrote down answers privately after hearing confederates
    • There is supporting evidence for informational influence in dual process theory
      • Lucas asked students to give answers to math problems, difficult and easy, more conformity when answering difficult than easy ones
    • Does not account for individual differences
      • Those with higher IQ levels and confidence are less likely to be affected by this
        • Perrin and Sperry's research involved science and engineering students who are likely to have confident personalities and make judgements
          • Also normative conformity relies on people wanting to conform however not everyone has a desire for this

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