Amazon


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  • Twitter
    • Color Scheme
      • Simple and consistent throughout the website.
      • The Twitter colours are blue, black, dark grey, light grey, extra light grey, extra extra light grey, and white
    • House Style
      • Consistent in the layout and color scheme of their website.
        • Gives the user a sense of familiarity and prevents mental whiplash by drastically changing the layout and/or colour scheme as they go through the website.
      • It shows very clearly the aspects that a visitor might want if they were to utilise this website, which it needs to be considering the target audience being around 30-50.
    • Layout
      • Amazon’s layout includes the search bar being located at the top of the page, with the Navigation bar just below it.
        • This makes it easier for users to locate them in a short amount of time.
    • Accessibility
      • Amazon has developed an additional version of their website, which has features that improve its accessibility.
        • There is less text to make it easier for visually impaired users using screen readers to shop online
    • Graphic User Interface
      • The user is able to interact with the website through the search bar, which makes it so that the user can reach their desired destination by entering a query.
  • The site has fewer unnecessary links per page and fewer search results, allowing users to get through the pages in shorter periods of time.
    • Amazon has developed an additional version of their website, which has features that improve its accessibility.
      • There is less text to make it easier for visually impaired users using screen readers to shop online

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