Agenda setting

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  • Agenda setting
    • =when the media defines issues which need attention and in what form.
    • Studies examined the amount of reporting issues received and find strong correlations between quantity of coverage and the importance attributed to issues by the public.
      • McCombs and Shaw (1972)
    • "Events and issues reported in the news are like the proverbial tree falling in the forest; non existent."
      • Iyengar and McGrady (2005)

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