- Created by: dominique_jlsxx
- Created on: 16-10-18 19:36
- Agenda setting
- =when the media defines issues which need attention and in what form.
- Studies examined the amount of reporting issues received and find strong correlations between quantity of coverage and the importance attributed to issues by the public.
- McCombs and Shaw (1972)
- "Events and issues reported in the news are like the proverbial tree falling in the forest; non existent."
- Iyengar and McGrady (2005)