Age

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  • Age
    • Dizzee Rascal - Love this town
      • Stereotypical British attachement of 18-20 years old males to criminal actions. 'Riot' - stereotypical action of those males. In the video - breaking the stereotype. Riot means breaking this stereotype of committing crimes and violence, but bring kindness and help.
      • Location - Eastern London + stereotypical hood, headbands
      • Long shot of the 'gang' of teenagers - reinforces the stereotype about the teenagers walking in groups and therefore their criminal attachment.
      • 'RIOT' - the stereotype itself
      • Quest - to help people
      • Link: Stereotype of young criminals in poorer parts of the country and breaking of this stereotype.
    • Louis Vuitton Campaign
      • This representation of age is entirely positive. Age is attractive and associated with experience and success: the journey is not finished yet. This supports the brand identity of a product concerned with travel, and a company that has catered for the wealthy and powerful for over a hundred years.
      • The location signifies that even though Sean Connery is old, he does not stay in one place but travels - Bahamas. He is also the only one on the beach - signifies his importance.
      • Slightly low angle + medium long shot outlines his confident and liberated body language, which reinforces his superiority and maturity.
      • '10:07' - first 007 agent - 'old but gold'.
      • Enigma - 'Where is he looking?'
    • James Bond
      • A lot of different shots - action, danger.
      • Missed target - weakness; suit - class though + drinking with the scorpion on his hand - risk, danger.
      • '007 reporting for duty' + 'what's your hobby - ressurection' - he is coming back from death - old but still powerful
      • Suits, girls, guns - macsulinity. Binary opposition: youth v. old.
      • Close-ups of Bond's intimidating face - his power and superiority, also the same with the villan. Fading to black - he is unpredictable.
  • James Bond
    • A lot of different shots - action, danger.
    • Missed target - weakness; suit - class though + drinking with the scorpion on his hand - risk, danger.
    • '007 reporting for duty' + 'what's your hobby - ressurection' - he is coming back from death - old but still powerful
    • Suits, girls, guns - macsulinity. Binary opposition: youth v. old.
    • Close-ups of Bond's intimidating face - his power and superiority, also the same with the villan. Fading to black - he is unpredictable.

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