Advertising Industry
- Created by: HarveyRainey
- Created on: 20-04-16 13:12
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- Advertising Industry
- Stella Cidre
- Stella was and still is widely referred to as the 'Wife-Beater
- Stella's owner is now trying to fight back with a new multi-million pound advertising campaign
- Advert 1, launched in July 2011 featured french riviera and 'Le Presidente'
- The second Ad launched in May 2013 featured a house in the country with strong connotations of elegance and a family business
- The third ad launched in May 2014 featured the work song and had connotations of graft to bring quality products
- The reinvention of the brand has certainly made big steps towards improving it's image
- Chanel No.5
- It is the world's top-selling perfume, reportedly selling a bottle somewhere in the world once every six seconds.
- between $20 to $25 million is spent annually on marketing for Chanel No. 5.
- Their adverts utilise the brand's name through the use of celebrity endorsement: Nicole Kidman and Brad Pitt
- Brad Pitt reportedly received a seven figure sum for his heavily mocked ad
- Brad Pitt also starred in a range of simplistic sophisticated
- Chanel No.5 TV campaign was launched in 2012
- The TV ad's are very cliche and offer false expectations of wearing the perfume and love and romance in general
- T-Mobile
- T mobile’s ‘Life’s for Sharing’ campaign (launched 2009)
- Liverpool Street Station Dance Ad (January 2009)
- "The idea was to create a feeling of spontaneity''
- Trafalgar Square Sing-along Ad (April 2009)
- Heathrow Terminal 5 Welcome Home Ad (October 2010)
- Royal Wedding Ad (April 2011)
- Britain Loves Parking Tickets Ad (September 2011)
- All of their ad campaigns have revolved around audience participation
- The print ads for this campaign were merely screenshots of the videos
- Stella Cidre
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