The Health Belief Model

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  • Created by: will
  • Created on: 18-06-13 14:24
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  • A person will adopt a healthy behaviour if...
    • Perceive a threat to their health if the don't adopt.
      • Perceived seriousness (will it kill me?) will increase the threat
      • Perceived susceptibility (Am i likely to get it?) will increase the threat
    • If the benefits outweigh the costs.
    • If they are reminded by internal and external cues.
    • Depending on demographic variables.


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