A03: The Cognitive Approach

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  • A03: The Cognitive Approach
    • S: Use of scientific and objective methods
      • Use of lab studies in order to give a controlled way of studying mental processes
      • Enabled biology and psychology to come together
      • The study of the mind has established a credible scientific basis
    • L: Machine reductionism
      • Criticism of the computer analogy of the mind being too simplistic
      • E.g. emotion has been shown to influence accuracy in eyewitness accounts
      • Over-simplification of human cognitive processes and ignores imprtant aspects tthat influence performance
    • L: Lack of external validity
      • Mental processes can only be inferred
      • The approach may be too abstract or theoretical
      • Research is carried out using artificial stimuli e.g. word lists in memory
      • Un-representative of everyday life
    • S: Application to everyday life
      • Has been applied to a wide range of theoretical and practical concepts
      • E.g. AI and the development of robots
      • Likely to revolutionise the way we live in the future

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