5.2 La Prensa ha muerto... viva la prensa!
- Created by: camiiwhidborne
- Created on: 19-01-19 10:45
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- 5.2 La Prensa ha muerto... viva la prensa!
- The rise in electronic media has had an enormous effect on the economic, social and political lives of everyone.
- Information is at our fingertips
- Cons
- Search engines are dominating the financial world
- Conentional advertising is losing income
- global economic crisis
- Problems for print media.
- Solutions
- Offer quality content
- Pros
- Content can be enriched with videos or photogalleries
- Those who travel in other countries can still access local news
- Free
- All towns can be reached, regardless of the state of the roads.
- No defective copies
- News available instantly, anytime, anywhere
- Cons
- Information is at our fingertips
- Revistas de Corazon
- Pros
- Being nosey is a human instinct, you can do this withough hurting friends and family
- carefree, no negativity from actual world news
- Relaxing, don't need to use your brain
- Cons
- Shows it's okay to gossip
- Insults on celeb bodies and seeing slim celebs reinforces the ideal body type
- Leading to insecurities or eating disorders.
- Doesn't require thinking
- Mexico
- Quien
- Hola!
- Spain
- Salvame
- Pronto
- QMD (Que Me Dices!)
- Pros
- Digital vs. Print media
- Digital
- Cheaper or even free
- Cheaper to make and distribute
- Immeditate
- Large reach
- no borders
- iteractive
- offers rich content with videos and photos.
- unlimited space
- Solutions to keep print media alive
- Adapt with the times, change its presentation and offer an attactive, original format.
- find new innovative financing formulas because making print media is becoming more and more expensive.
- Complement with a digital section
- Digital
- The rise in electronic media has had an enormous effect on the economic, social and political lives of everyone.
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