2.6 promotion
- Created by: csmyth559
- Created on: 11-05-16 12:42
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- 2.6 Methods of Promotion
- Customer - word of mouth recommend-ation
- Free and Trustworthy
- Impossible to control
- Website
- Provides basic information
- Can be used for e-commerce
- Needs updated regularly
- Needs to be easily found by search engine
- Free Publicity eg celebrity opening shop
- Local paper articles are free
- Celebrity will charge for appearance
- Business does not control the content - so the reporter can put a 'spin' on it!
- Personal selling
- Allows an individualised approach to selling to each customer
- May be seen as a nuisance
- Employing salespeople can be expensive
- Direct mail
- Once the letter or leaflet has been printed - hand delivery is cheap
- Post delivery can be expensive
- Often seen as junk mail and not read
- Leaflets and direct mail have a low success rate
- Banners and pop ups
- Can target people
- May be ignored
- Advertising - Local paper
- Sis of advert can be changed to suit budget.
- Wide local audience reached
- May not be well targeted
- Paying for a large advert can be expensive
- Customer - word of mouth recommend-ation
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