1964 election reasons for outcome

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  • 1964 ELECTION
  • Leadership
  • Wilson vs Douglas-Home
  • appealed to electorate more
  • Youthful, progressive and modern leader
  • WILSON
  • Gaitskell had failed to do so
    • Successfully united party
  • Humble upbringing
  • State school educated
  • Resonated more with the electorate
  • Overall: won 4 elections
  • Demonstrates his popularity
  • W - benefitted from the weaknesses of Home's leadership
  • DOUGLAS-HOME
  • From the House of Lords
  • Highly aristocratic
  • Direct contrast to Wilson's youthful image
  • Only in office for 1 year
  • State of the economy
  • Declining since 1959
  • Conservative policies were criticised
  • No visible long-term impact on improving the economy
  • Stop-go policies lacked long-term strategy
  • Instead, attempted to sole immediate problems
  • By 1964, BR £800m of debt
  • Unemployed = 800,000 in 1963
  • High inflation
  • Electorate could buy less
  • Lower standards of living
  • Did not resonate with floating voters
  • More about Conservative weakness rather than Labour strength
  • Results: L 317 C 304
  • Scandals created a sense of betrayal and distrust
  • Ruined rep of Conservatives
  • Labour called the Conservative dominance (1951-64): 13 years wasted
  • Compre - hensive system = more inclusive (Labour)
  • Turning point
  • Showed a sense of corruption

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