1964 election reasons for outcome
- Created by: ameliaindiaallen
- Created on: 05-05-19 12:20
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- 1964 ELECTION
- Leadership
- Wilson vs Douglas-Home
- appealed to electorate more
- Youthful, progressive and modern leader
- WILSON
- Gaitskell had failed to do so
- Successfully united party
- Humble upbringing
- State school educated
- Resonated more with the electorate
- Overall: won 4 elections
- Demonstrates his popularity
- W - benefitted from the weaknesses of Home's leadership
- DOUGLAS-HOME
- From the House of Lords
- Highly aristocratic
- Direct contrast to Wilson's youthful image
- Only in office for 1 year
- State of the economy
- Declining since 1959
- Conservative policies were criticised
- No visible long-term impact on improving the economy
- Stop-go policies lacked long-term strategy
- Instead, attempted to sole immediate problems
- By 1964, BR £800m of debt
- Unemployed = 800,000 in 1963
- High inflation
- Electorate could buy less
- Lower standards of living
- Did not resonate with floating voters
- More about Conservative weakness rather than Labour strength
- Results: L 317 C 304
- Scandals created a sense of betrayal and distrust
- Ruined rep of Conservatives
- Labour called the Conservative dominance (1951-64): 13 years wasted
- Compre - hensive system = more inclusive (Labour)
- Turning point
- Showed a sense of corruption
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