1.3 marketing mix
- Created by: courtroberts
- Created on: 07-04-17 15:15
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- 1.3
- product
- design mix
- function
- aesthetic
- price
- changes are made to reflect social trends
- being recyclable
- ethical sourcing
- morally correct suppliers
- design mix
- promotion
- Public relations
- branding
- sales offers
- merchandise
- social media
- direct selling
- branding adds value
- brand loyalty
- corporate
- personal
- geographical
- brand loyalty
- social trends
- e.g. more social media accounts
- pricing
- cost plus
- % mark up from costs
- skimming
- high start price
- penetration
- low start price
- psychological
- e.g. £9.99
- competitive
- base on competitors price
- e.g. supermarkets
- predatory
- low start price to force firms out
- cost plus
- place
- traditional
- producer
- wholesaler
- retailer
- consumer
- retailer
- wholesaler
- producer
- modern
- producer
- retailer
- consumer
- retailer
- producer
- traditional
- product
- predatory
- low start price to force firms out
- new e-commerce trend = new distribution channel
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