1.3 marketing mix

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  • 1.3
    • product
      • design mix
        • function
        • aesthetic
        • price
      • changes are made to reflect social trends
        • being recyclable
        • ethical sourcing
        • morally correct suppliers
    • promotion
      • Public relations
      • branding
      • sales offers
      • merchandise
      • social media
      • direct selling
      • branding adds value
        • brand loyalty
          • corporate
          • personal
          • geographical
      • social trends
        • e.g. more social media accounts
    • pricing
      • cost plus
        • % mark up from costs
      • skimming
        • high start price
      • penetration
        • low start price
      • psychological
        • e.g. £9.99
      • competitive
        • base on competitors price
        • e.g. supermarkets
      • predatory
        • low start price to force firms out
    • place
      • traditional
        • producer
          • wholesaler
            • retailer
              • consumer
      • modern
        • producer
          • retailer
            • consumer
  • predatory
    • low start price to force firms out
  • new e-commerce trend = new distribution channel

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