Rebranding

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  • Created by: Chiangy14
  • Created on: 28-04-15 17:29
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  • Rebranding
    • Coastal Rebranding
      • 50's and 60's
        • Wages were lower
        • People had shorter holidays
      • What Changed the coast
        • Package Holidays
        • Revolutionary travel - Cheaper air Travel
        • Increased Disposable income
        • More to offer abroad
      • What problems to coastal area in the UK face?
        • Dependent on seasonal economy
        • Lack of investment
        • Decline in fishing and traditional industries
        • High number of unemployed
        • Bad transport links and accessability
        • Shrinking economy which lacks diversity
        • Increased crime
        • Competition abroad
        • High number of retired people
    • Rebranding Players
      • Local and National gorenment
      • Tourists
      • Customers and visitors
      • Local Community
      • Local dignitaries
      • Fundraisers and sponsers
      • Media
      • Untitled
    • London - Stratford
      • In order to win the olympic bid and sell the location transport had to be improved
      • Problems before
        • Low local spending power has kept retailers away
        • Suffered low development and high unemployment for 30 year
        • Isolated form the rest of london due to poor east-west transport links
      • Improvements
        • Completion of the docklands railway links Stratford to almost all parts of East and South London
        • Fast commuter rail links to essex and east anglia and additional rail links to north/north west and south west london
        • Improved underground connections to the rest of London
        • 2007 completion of channel tunnel rial link station
        • Crossrail - 2018 - link Stratford to west London and Heathrow
  • London - Stratford
    • In order to win the olympic bid and sell the location transport had to be improved
    • Problems before
      • Low local spending power has kept retailers away
      • Suffered low development and high unemployment for 30 year
      • Isolated form the rest of london due to poor east-west transport links
    • Improvements
      • Completion of the docklands railway links Stratford to almost all parts of East and South London
      • Fast commuter rail links to essex and east anglia and additional rail links to north/north west and south west london
      • Improved underground connections to the rest of London
      • 2007 completion of channel tunnel rial link station
      • Crossrail - 2018 - link Stratford to west London and Heathrow

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