When people retire they can look forward to an active period where thy are able to take part in active leisure activities. It is a period of reflection and a time enjoyed by many as they look forward to spending time with family members.
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Vincent
When people retire they lose a key part of their identity as in a capitalist society peoples' identity is based around the work they do. Seen as incompetent.
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Landis
Old people are stereotyped in the media as dependent, mentally challenged, lonely and enjoying a second childhood.
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Blaikie
Age is now blurring. Old age can be avoided by buying into age preserving techniques. Old people buy into the supermarket of style and are conspicuous consumers.
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Polhemus
Old people are now targeted by advertisers as a consumer group and buy into the supermarket of style
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Retirement age
The age of retirement largely defines old age. The workplace prepares people for the onset of old age and a change in status. The elderly are incapable of doing paid work because they are incompetent.
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Other cards in this set
Card 2
Front
When people retire they lose a key part of their identity as in a capitalist society peoples' identity is based around the work they do. Seen as incompetent.
Back
Vincent
Card 3
Front
Old people are stereotyped in the media as dependent, mentally challenged, lonely and enjoying a second childhood.
Back
Card 4
Front
Age is now blurring. Old age can be avoided by buying into age preserving techniques. Old people buy into the supermarket of style and are conspicuous consumers.
Back
Card 5
Front
Old people are now targeted by advertisers as a consumer group and buy into the supermarket of style
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