Qualitative and Quantitative Methods - Definitions 0.0 / 5 ? SociologySociological research methodsA2/A-levelOCR Created by: Grac3Created on: 19-05-14 20:03 Case studies Detailed explanation of a single event 1 of 11 Observation The researcher stands outside the group and attempts to see the world through the subjects' eyes 2 of 11 Unstructured interviews Questions are informal and open-ended; they are merely to guide the interview in the right direction. Respondents can answer freely 3 of 11 Semi-structured interviews Contain both open and closed questions; can gain both factual information and attitudinal information 4 of 11 Personal doctuments Letters or private diaries which detail a person's thoughts or feelings of a single event 5 of 11 Focus groups Groups of interviewees are guided in their discussion by a facilitator who asks questions at appropriate intervals 6 of 11 Longitudinal studies A study carried out over a long period of time, generally researching the process of change 7 of 11 Questionnaires/structured interviews Set questions which the respondent can only answer in certain ways; can be either written (questionnaires) or asked directly (structured interviews) 8 of 11 Statistical data Can be either official (produced by/for the government) or non-official (not produced by/for the government) 9 of 11 Content analysis The study of sources such as newspapers, looking for patterns and trends in the representation of a particular group in that product 10 of 11 Ethnography The researcher immerses themselves in that which they are trying to study 11 of 11
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