Market research... 4.5 / 5 based on 3 ratings ? ScienceGCSEAQA Created by: Holly StearCreated on: 04-04-13 17:06 What is market research for finding out about? Customers, Market, Competitors. 1 of 14 What are the 2 types of market research? secondary and primary 2 of 14 What is primary research? research you carry out yourself e.g. questionnaires 3 of 14 What is secondary research? research that has been carried out by someone else and you use it to make decisions e.g. internet, newspapers 4 of 14 What is the first step for a new business or product? Trial purchase. 5 of 14 What is quantitative data? Factual information. 6 of 14 What is Qualitative data? Information collected about opinions and views. 7 of 14 How do you improve the life cycle of a product? Extra advertising, Adding Additional Value, Find new markets, Special Promotions, Widen product range. 8 of 14 What are businesses range of product called? Product mix. 9 of 14 Name the four stages of a products life in order. Introduction, growth, Maturity and Decline. 10 of 14 What happens at introduction? Introduction to the public, pre-orders etc... 11 of 14 What happens at growth? sales begin and continue to steadily rise, product becomes well known 12 of 14 What happens at Maturity? sales have peaked, product is well known and has many loyal customers 13 of 14 What happens at decline? sales are decreasing, losing customers and losing money 14 of 14
GCSE OCR 20th Century Science: Unit 4: Ideas in Context: To cull or not to cull? / Cleaning up the Marshall Islands / Call to ban food colourings 0.0 / 5
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