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The normative group of sociologists are those who are interested in the norms and values within society and believe that this is what causes us to act in the way that we do within society.
This group follow the ideology that everyone agrees and follows these norms and values and that anything that does not is 'deviant'. These sociologists therefore aim to question why do people not follow these norms and values.
Functionalists such as Durkheim believe that this is a collective conscience that helps decide what is right and wrong. Functionalists also believe that as with every system within society deviance has a purpose which Durkheim goes on to analyse.
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