Industrialisation - the use of technology for the manufacture of standardised goods for the mass marked. Manual workers with jobs for life
Social class is the main form of social division and source of identity
Culture reflects the class structure
Politics centre around social structural class interests and is focussed around political parties and governments
Nation-states, national economies and national identities predominate
The mass media is concerned with one way communication and reflects the basic social reality.
Tradition, religion, magic and superstition are replaced by rational thought and scientific theories. These are seen as superior forms of knowledge.
Scientific knowledge and scientific and technological progress are seen as forces for good.
Sociology developed to try to understand and explain society whilst using the same scientific methods as the natural sciencesd
Functionalism and Marxism developed as structural theories that used scientific methods.
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Postmodernism (1)
Wider consumer choice with manual work replaced by the service economy. Jobs for life disappear.
Consumption, media images and lifestyle become major sources of identity. We can pick 'n' mix multiple identities
Culture becomes more diverse and fragmented
Politics become more personalised and linked to diversity. Party politics are displaced by identity politics (i.e. gay, ethnic and religious politics).
New social movements emerge based on personal concerns rather than structural influences
Nation-states and national identities are displaced by gloabisation - global products, global media and global marketing.
Society becomes dominated by new global interactive media (i.e. social networking sites and electronic communication).
The mass media creates our sense of reality
All forms of knowledge are equally valid
CONT.
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Postmodernism (2)
There is a loss of faith in the certainty, rational thought and scientific and technological progress of modernism
Science and technology often cause rather than solve problems. There is a growing scepticism about the idea of progress and science as a force for good.
Society can no longer be understood through the application of perspectives that seek to explain society as a whole (e.g. Functionalism and Marxism) because society has become fragmented into so many different groups, and interests and lifestyles are constantly changing.
There are few of the social constraints on people that structuralist approaches identify and social structures no longer exist.
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